What is the Thumbs Up! Thumbs Down! Project?
The Thumbs Up! Thumbs Down! Project, more commonly known as TUTD, is designed to reduce the glamorization of tobacco in movies by enlisting student volunteers to watch movies and share their findings with their peers.
Youth volunteers between the ages of 14-22 are trained to analyze tobacco content in movies. Each week they review the current top 10 box office movies for tobacco and their findings are posted on www.SceneSmoking.org.
Over the years, more than 800 youth volunteers have been a part of TUTD and more than 1,300 movies have been reviewed and entered into our database.
Why is it Important?
Scientific studies from Dartmouth College support that smoking in movies is a significant risk factor for youth smoking initiation. For example, nearly 44% of smoking initiation by adolescents in the United States can be credited to exposure to smoking in movies, and the more a favorite actor or actress smokes in a movie, the more likely a teen viewer will smoke. Reducing tobacco use in film productions will reduce the number of young people that may begin a deadly habit.
- In 2012, our data was cited in the Surgeon General's Report on Preventing Tobacco Use Among Youth and Young Adults, and featured on the CDC's website: www.cdc.gov/tobacco/smoking-in-movies.
- In May of 2007, the Motion Picture Association of America (MPAA) announced that “all smoking will be considered and depictions that glamorize smoking or movies that feature pervasive smoking outside of an historic or other mitigating context may receive a higher rating.”
- TUTD continues to maintain the most comprehensive, youth-driven database on tobacco use in film
- Soon youth-rated DVDs with depictions of tobacco use will contain public service announcements warning teens about the devastating health consequences of smoking
We are looking for students ages 14-22 who like watching movies and have a passion for tobacco prevention. Reviewers receive training, attend one meeting a month and get to see at least one movie a month for FREE!
For more information or questions about this project, contact Natalie Lanning at (916) 444-5900 ext. 213 or firstname.lastname@example.org.
This project is funded by the American Legacy Foundation.