What does tobacco have to do with glamour and movies? Did you know that more than 1,000 kids start smoking every day because of what they see in movies?
The Hackademy Awards is a Thumbs Up! Thumbs Down! (TUTD) youth advocacy event that educates people - especially youth and young adults - about the impact of tobacco use and smoking in movies and prevents them from picking up a deadly habit.
The award recipients are announced every February at a Hollywood-style red carpet event.Our TUTD youth volunteers arrive in a limousine, walk the red carpet, sign autographs and smile for paparazzi before the awards ceremony. The goal of this event is to counter the positive influences of tobacco in movies.